Welcome to another episode of "Sutton United Talk Time on Podcast!"
Proudly brought to you in association with Lucky Star Gin. I’m your host, Mike, and today we have a special treat—peeking behind the Amber Curtain with our match day programme editor, Lyall Reynolds.
Lyall doesn’t know it yet, but we are delving into his world, understanding his role, and exploring how fans can contribute. As always, your engagement is vital, and I love seeing everyone join the conversation. A huge thank you to those who actively participate—it’s genuinely appreciated.
Introduction to Lyall Reynolds
Lyall, making his debut on the podcast, is the man behind the scenes of Sutton United's match day programme. Over the past few decades, Lyall has become a familiar face, not only to those deeply involved but also to the wider fanbase.
The Journey to Sutton United
Lyall’s journey began with a move from the South West to Battersea at the age of eight, where he discovered his love for football. Following a series of local games with his father, his passion was sealed when they started attending Sutton matches. This journey has a pivotal moment marked in 1989 when Sutton enjoyed a remarkable run in the FA Cup, embedding Lyall firmly in the club’s culture.
Expanding the Role
From program editor to steward by the tunnel, Lyall wears many hats. The role has significantly evolved over the years. Initially, Lyall managed youth, reserve, and first-team programmes, mostly pre-printed. With advancements in technology, programs now feature more dynamic and regularly updated content, contributing to an enriched fan experience.
Achievements and Recognition
Lyall’s dedication hasn’t gone unnoticed. His contribution earned him long service recognition, standing alongside figures like Tim Vine on the pitch while receiving his Club Man of the Year award. This recognition only fuels Lyall’s passion and commitment further.
Personal Highlights
For Lyall, the promotion to the Football League remains a surreal experience. Other personal highlights include memorable FA Cup runs and iconic matches like the one against Aldershot, which was a testament to Sutton’s determination and spirit.
“I was almost in a state of shock as we were beating Hartlepool that day.”
Volunteer Roles and Match Day Experience
Lyall’s journey from a regular supporter to a vital volunteer at the club showcases his unwavering commitment. His role significantly influences his match-day experience, providing a deeper connection with the players and club decisions, enriching his fan journey.
The Behind-The-Scenes Process
The making of the match day programme is a laborious process. Juggling his teaching job, Lyall spends evenings designing, writing, and putting together content that is unique and engaging. Challenges like last-minute changes and adhering to a tight schedule are constants in his routine.
Content and Contributions
While there are repetitive elements, Lyall strives to introduce fresh content regularly. Contributions from various authors like Louis, Andrew & Frakey offer unique perspectives. However, Lyall’s role isn’t just about content creation—it’s also about ensuring nothing brings the club into disrepute, as in the instance of the respectful debate about referees.
“What I do is I find them, stick them on a concept thing, send it out to a few people and go, what do you reckon of this?”
Fan Contributions and Community Involvement
Contributions from the fan community are crucial. Articles, historical pieces, and unique insights from different fans keep the programme dynamic and relevant. Lyall encourages anyone interested to get involved, promising editorial support to refine and publish their submissions.
How to Get Involved
If you’re passionate about Sutton United and have ideas or articles to share, Lyall is all ears. Whether you have a one-off piece or wish to contribute regularly, your involvement is highly valued. Potential contributors can reach Lyall via email at [email protected] or message him on social media (or get in touch with Mike and he will pass the messages along)
The Future of Sutton's Matchday Programme
With the constant balance between print and digital versions due to cost and buyer interest, the future of the programme lies in maintaining its unique content and fan engagement.
“We’ll keep doing it as long as we can do it, until it really becomes not profitable.”
Challenges and Adaptations
The shift to digital due to rising print costs saw some backlash, highlighting fans' preference for physical copies. Finding a sustainable balance remains a challenge, with continuous efforts to keep content engaging and relevant.
Conclusion
The match day programme remains a vital part of the Sutton United experience. It's not just a booklet but a community effort, representing the heart and soul of the club. For fans, contributing to and buying the programme supports the club, enriching your own match-day experience.
Engage with Sutton United, listen to our podcast, and become a part of this vibrant community. Your feedback, support, and contributions are what keep us going and growing. Thank you for being part of this journey.
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