Is running a kitchen really that different from running a football team? According to Rob, the answer is no — and his story proves it.
Introduction
In this episode of Sutton United Talk Time on Podcast, I sat down with Rob, who many of you will know as the man now in charge of food and hospitality at Sutton United. From Michelin star kitchens to Formula 1 paddocks, from artisan chocolate to Gander Green Lane, Rob’s career has been anything but ordinary. We talked about his journey, his inspirations, and most importantly, his vision for transforming the matchday experience for Sutton fans.
Episode Highlights
Rob shared how his mother inspired him to start cooking, how he developed his craft with Michelin star chefs in London, and how his travels across the world shaped his approach to food. He opened up about his high-pressure years working in Formula 1, catering for drivers, team bosses, and VIPs trackside — a world where precision and timing meant everything.
The conversation then shifted to his pivot into artisan chocolate, founding XO with the vision to blur the lines between sweet, savoury, and tradition. That creativity, Rob explained, is something he’s now bringing to Sutton United.
Guest Insights and Interactions
At the heart of our chat was Sutton United. Rob has made Gander Green Lane his base and has already started introducing fresh, high-quality food options for both hospitality guests and fans around the ground. He spoke about balancing tradition — like the classic pie and pint — with modern touches that elevate the matchday experience.
Perhaps most memorably, Rob drew a brilliant analogy:
“It’s not all on one person; it’s not all on the striker, and it’s not all on the goalie… the chef brigade is similar to a football team in that sense.”
That spirit of teamwork and shared responsibility, Rob believes, is what makes both football and kitchens work.
Key Quotes
“It’s not all on one person… the chef brigade is similar to a football team.” — Rob
“Fans are creatures of habit, but improving quality doesn’t mean losing traditions.” — Rob
Takeaways
Success in kitchens, like football, is about teamwork.
Sutton United’s food and hospitality are being modernised without losing beloved rituals.
Fans can expect more fresh, high-quality, and creative options on matchdays in the seasons ahead.
Call to Action
Want the full story, with all the behind-the-scenes insights? Listen to the full episode of Sutton United Talk Time on Podcast with Rob
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